MACLEAN'S featured a plant (on page 44) this week! It is totally amazing how far the breeders of this new lilac have gone to promote it. The article reads as if it is an exceptional plant that everyone will be clamoring for. In fact it seems like quite an ordinary plant so far and zone 3 gardeners (myself included) are still unsure if it is an improvement over the regular little leaf lilac (Syringa meyeri palibin). Both plants are supposed to bloom twice. Both are purple and both have a small habit.
Here are two photos - the top is the new Bloomerang in bloom in late June in Calgary and the bottom one is a more mature "no name" little leaf lilac in Edmonton in late June. Neither one looks anything like the French lilac which is featured prominently in the MACLEAN'S piece (photo page 44, July 27, 2009 article).
As I said - the jury is out.